Yogyakarta – Friday, August 16, 2019 Alfitman, S.E., M.Sc., student of the Management Science Doctoral Program became a candidate for the open defense for doctorate promotion in the Master of Science and Doctoral Program at the Faculty of Economics and Business, Universitas Gadjah Mada. Lecturer of Management Program, Andalas University officially holds the 4528th doctoral degree at Universitas Gadjah Mada level, and the 274th at the Faculty of Economics and Business with the dissertation title “Effect of Compulsive Purchases on Consumer Repurchase Value Based on Cognitive Dissonance Theory”. The promoter team consists of Prof. Basu Swastha Dharmmesta, MBA., Ph.D. as a promoter, and Bayu Aji Aritejo, M.M., M.Sc., Ph.D., as a co-promoter.
Open Defense for Doctorate Promotion was opened by the chairman and assessor Nurul Indarti, Sivilekonom., Cand., Merc., Ph.D., Chair of the Management Science Doctoral Program. In addition, there was also a testing team and an assessment team, Sahid Susilo Nugroho, M.Sc., Ph.D., Dr. Anton Agus Setyawan, M.Sc., Dr. Sari Winahjoe, S., MBA., And Bayu Sutikno, MSM., Ph.D. The promoter team, the examiner team, and the assessment team gave questions for an hour-long range to Dr. Alfitman, M.Sc.
Research conducted by Dr. Alfitman, M.Sc. aims to examine the effect of compulsive buying on consumer repurchase intentions through cognitive dissonance, regret, and satisfaction. Contribute to the novelty of research in the form of the concept of compulsive buying as compulsive buying or recurring compulsive buying that is not categorized as a disease or consumer culture. Using a cross-sectional survey method with a structural equation model on 251 female respondents using facial treatment creams in beauty clinics in Indonesia. Research shows satisfaction is important for maintaining consumer repurchase intentions. As long as consumers feel satisfaction in their compulsive purchases, consumers will still intend to buyback. Nonetheless, Dr. Alfitman, M.Sc. suggested that in subsequent studies testing research models in the education sector given the phenomenon of private schools which were expensive but considered relatively better.
Prof. Basu Swastha Dharmmesta, MBA., Ph.D. as a promoter congratulated and advised Dr. Alfitman, M.Sc. to productively produce research work, publications, and community service at the closing of the promotion open examination. (RP)