Yogyakarta – Friday, September 20th 2019. A total of 52 students of the Master of Science and Doctoral Program, Faculty of Economics and Business, Universitas Gadjah Mada (MD FEB UGM) participated in the Design Thinking Workshop (DTW). This activity is intended for students in the Masters of Science in Economics, Accounting and Management in the third semester with the aim to practice critical and rational thinking skills in seeing a phenomenon and be able to formulate feedback in the form of solutions to solve problems creatively, innovatively, efficiently and effectively. The series of DTW programs last 8 (eight) hours and are divided into four main sessions in the form of introductions, case studies, group discussions, and presentations & affirmations.
An introduction to this workshop was delivered by Nurul Indarti, Sivilokonom, Cand. Merc., Ph.D., Chair of the Management Study Program and RR. Tur Nastiti., Ph.D., Manager of Academic, Student, and Collaboration Programs of MD FEB UGM. In his presentation, Nurul Indarti said “The ability of students to analyze a broader phenomenon is still weak due to the ability of problem identification and critical thinking that has not been trained. Thus, DTW is carried out as a student experiment media to identify institutional, program and individual problems and then offer solutions “
As a general description of activities, students were divided into 10 groups and through teamwork identify problems using the in-depth interview method. Each group interviewed MD Staff and/or employees who were present as clients to explore problems that might have caused work inefficiencies. This session was a case study session which is specifically time for the group at a stage called discovery and interpretation. Clients come from different divisions such as human resources, academic, security, household division to cleaning division. Each group uses the mind mapping method in formulating the classification of problems faced by clients in the form of individual or organizational level problems.
Furthermore, the session continued with a group discussion that lasts for two hours. This session focuses on the stages of ideation, experimentation, and evolution. Using various tools and equipment that have been provided, each group formulates problem identification, determines the main problem, analyzes the problem, and formulates effective solutions into the medium of paper mockups.
In the presentation & affirmation session, which is the last session, MD staff/employees (clients) are brought back into the group. Each group representative will present a paper model designed in front of the client and all participants. In addition to offering solutions, this session also aims to get affirmations from clients. At the end of each group presentation, the client will give a response related to the extent to which the solution offered by the group is suitable and can be executed by the client concerned. From the whole process, the activity output is achieved through innovative solutions from several strategic groups that can be implemented by clients to support their tasks and responsibilities. Finally, DTW activities closed with a group photo session. (RP)
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