Yogyakarta – Wednesday, October 23rd, 2019. The Master of Science and Doctoral Program of the Faculty of Economics and Business, Universitas Gadjah Mada (MD FEB UGM) held an open defense doctoral promotion. Student of Doctoral in Accounting Program is a candidate for the open defense doctoral promotion. Poppy Dian Indira Kusuma, Lecturer in Accounting at the Faculty of Economics and Business, General Soedirman University, Purwokerto officially holds a doctorate with a very satisfying title after the Chairperson of the Examination Team reads the results of the examination with a dissertation entitled “The Effect of Legitimacy Strategies to Communicate Negative Aspects in Social Responsibility Reports Against Organizational Legitimacy and Investment Decisions “. The lecturer who was active in the publication of this journal was listed as the 4540th doctor at Gadjah Mada University, and the 277th in the Faculty of Economics and Business, Gadjah Mada University. The promoter team consisted of Supriyadi, M.Sc., Ph.D., as the promoter, Prof. Mahfud Sholihin, M.Acc., Ph.D., and Zuni Barokah, S.E., M.Comm., Ph.D. as a co-promoter.
The doctoral promotion open examination was opened by the chairman of the examining team Prof. Jogiyanto, MBA., Ph.D. The Manager of the Doctoral Program in Accounting Studies FEB UGM and attended by the ranks of the promoter team. In addition, there were also a team of examiners and an assessment team namely Suyanto, M.B.A., Ph.D., Dr. Denies Priantinah, M.Sc., and Prof. R.A. Supriyono, SU. During the open examination session, the promoter team, examiner team, and assessment team gave questions to Poppy Dian Indira Kusuma for an hour length.
Using the 2X3 factorial design laboratory experimental method between subjects and sensitivity analysis, Dr. Poppy Dian Indira Kusuma, M.Sc. aims to examine the effect of information content on organizational legitimacy and test the effectiveness of symbolic and substantial legitimacy strategies in suppressing the negative impact of disclosing negative aspects in social responsibility reports. Involving postgraduate students who have passed business ethics and investment courses through manipulation checks has left 140 participants aged 20-37 years old. Specifically, organizational legitimacy was measured using 3 question points from the Zahller scale, et al. (2005) and investment decisions are measured using a single question from Ghosh & Wu (2012). The results showed that a substantial legitimacy strategy was able to improve investors’ assessment of the company’s organizational legitimacy. Furthermore, the higher the organizational legitimacy, the more likely the investor is to decide to invest in the company. The research implications reveal that every company to bring a positive response from investors through disclosure of social responsibility should not neglect the information content factor. Dr. Poppy Dian Indira Kusuma, M.Sc., M.Sc., stressed for further research to consider the mechanism of legitimacy in testing the positive influence of social responsibility.
The open examination for doctoral promotion ended with the submission of diplomas by the leadership of the session and continued with a group photo session. At the end of the session, Supriyadi, M.Sc., Ph.D. as a promoter congratulates Dr. Poppy Dian Indira Kusuma, M.Sc. and advised to be able to continue research that can have a wider impact on society. -RP