On Thursday, May 16, 2024, the Master of Science and Doctoral Program of FEB UGM once again held a general lecture event with intriguing topic “Experiment Method for Advanced Research in Economics and Business Paper Presentation,” featuring Prof. Ben Choi from Nanyang Technological University as the keynote speaker. This event was started by Prof. Mamduh Mahmadah Hanafi, M.B.A., Ph.D. as the Head of the Doctoral Program in Management Science at FEB UGM for giving his greeting speech
This event was held from 09:00 to 15:00 WIB in the Lippo Room, 2nd Floor, Master of Science and Doctoral Building, FEB UGM.
A brief introduction by Prof. Ben Choi started this event. He highlighted one of the research methods, namely experiments. Experiments can provide very in-depth and specific causal results that are very useful for identifying cause-and-effect relationships and gaining a deeper understanding of dynamics in the context of economics and business. Prof. Ben Choi also explained that there are various types of experiments. He then presented several articles related to this experimental method. One of them is titled “Encouraging Eco-driving with Post-trip Visualized Storytelling: An Experiment Combining Eye-Tracking and a Driving Simulator,” which integrates the mental construal literature to reveal feasibility and desirability perceptions as underlying mechanisms.
Next, Prof. Ben Choi focused on thesis coaching for students interested in the experimental method to discuss with several experts and fellow students in the final session. The event concluded with a group photo.