Yogyakarta, January 5th, 2022
The Master of Science and Doctoral Program (MD) FEB UGM has held an open examination for the promotion of Doctor of Management Science for a Ph.D. candidate, Galuh Mira Saktiana. Bayu Sutikno, M.S.M., Ph.D., Deputy Dean for Academic and Student Affairs, acted as Chair of the Session. In this Open Examination, presented Prof. Basu Swastha Dharmmesta, M.B.A., Ph.D. as a promoter, and Dr. Sahid Susilo Nugroho, M.Sc. also Dr. Sari Winahjoe Siswomihardjo, M.B.A. as co-promoter. In addition, the assessment team was also present, which included Yulia Arisnani Widyaningsih, M.B.A., Ph.D. and Dr. Jeanne Ellyawati, M.M. The team of examiners in this trial was Prof. Dr. Anton Agus Setyawan, M.Sc., Bayu Sutikno, M.S.M., Ph.D., and Dr. Suci Paramitasari Syahlani, M.M. Also attending were the families of the doctoral candidates, work relatives from Universitas Tarumanegara, and invited guests.
The open doctoral promotion examination was opened by the chairman of the session and then given chances to the promoter, co-promoter, assessment team, and examiner team to ask questions related to the dissertation that has been done. The Ph.D. candidate was able to answer questions well and fluently and defended the argument for her dissertation entitled “The Effect of Brand Identification and Brand Love on Brand Loyalty,” so that she successfully graduated with the predicate “very satisfying.”
For information, Dr. Galuh Mira Saktiana focuses on brand loyalty. The purpose of this study was to examine the effect of brand identification and brand love on brand loyalty. Based on the theory, brand identification and brand love are very influential for the long-term relationship between consumers and brands, which is reflected in brand loyalty. The novelty in this research is about using the Conditional Integration Theory of Love as a basis for researching brand love, where most of the previous studies used the Triangle Theory of Love.
In his research, he explores the side of consumer loyalty to brands. Based on the theory, loyalty is formed because of satisfaction with something. Thus, satisfaction is the strongest factor in creating loyalty. In this regard, the subject of this research is someone who has used a product (in the context of this study, a user of a high involvement product, namely a mirrorless camera), so it confirmed whether the person is satisfied or not. Brand love is formed if someone feels satisfied, then feels love for the brand, so that commitment arises, and in the end, becomes loyal. Brand identification that a person does will also affect how much his/her loyalty to the brand.
This lecturer at the Faculty of Economics and Business at Universitas Tarumanegara officially holds the 5382nd doctoral degree who passed the exam at Gadjah Mada University and the 308th who passed the exam at FEB UGM. Prof. Basu Swastha Dharmmesta, M.B.A., Ph.D. as the promoter congratulated Dr. Galuh and stated that her graduation from the doctoral program was the beginning of the next process that would provide benefits, both academic and non-academic. He ordered that Dr. Galuh still maintain the good name of his alma mater and can inspire his relations to develop his knowledge and contributions. Maintaining optimism is an important key in ensuring the success of the process. (Y)