Yogyakarta, April 6th, 2021.
The Master of Science and Doctoral Program (MD) FEB UGM has held an open examination for doctoral promotion in Management Science for Ph.D. candidate Rini Kuswati. Prof. Nurul Indarti, Sivilekonom, Cand.Merc., Ph.D. as Head of the Department of Management, Faculty of Economics and Business UGM, acting as Chair of the Session. In this Open Examination, present B.M Purwanto, MBA., Ph.D. as the promoter and Bayu Sutikno, MSM., Ph.D. and Bayu Aji Aritejo, MM., M.Si., Ph.D. as co-promoter. In addition, an assessment team was also present which included Dr. Sari Winahjoe Siswomihardjo., MBA., Yulia Arisnani Widyaningsih., MBA., Ph.D., and Sri Rahayu Hijra Hati, M.Sc., Ph.D. The examiners in this trial were Prof. Basu Swastha Dharmesta., MBA., Ph.D., and Dr. Sahid Susilo Nugroho, M.Sc. Also attending were families of doctoral candidates, work relatives from the Muhammadiyah University of Surakarta (UMS), and guests.
The open doctoral promotion exam was opened by the chairman of the session and then given a chance to the promoter, co-promoter, assessment team, and examination team to provide questions related to the dissertation that has been carried out. The Ph.D. candidate was able to answer questions well and fluently and was able to defend the arguments for his dissertation entitled “Sustainable Consumption Behavior: Integration of Modeling Theory and Social Pressure Theory with Multi-Level Analysis – Cross Levels,” so that he successfully graduated with the predicate “very satisfying.”
For information, Dr. Rini Kuswati, S.E., M.Si. taking a very relevant topic, namely sustainable consumption behavior, which is part of the Sustainable Development Goals (SDGs) which is announced to be achieved in 2030. This research uses two research models, namely multi-level and cross-level. The first model uses the community analysis unit and the individual community affiliation, while the second model uses the individual non-community affiliation unit analysis. In total, there were 925 respondents for the individual sample, namely 475 community-affiliated individuals and 450 non-community-affiliated individuals. In addition, there are 50 communities used, namely 25 communities that care about the environment and 25 general communities.
The results on the first model in community-affiliated individuals show that sustainable consumption behavior is voluntary. Self-identity caring for the environment was influenced by the internal factor (consumer attitudes and innovativeness) and external factor (community identity and social pressure). Based on the second model of non-community affiliated individuals, sustainable consumption behavior is also voluntary and identity caring for the environment influenced by the internal factor (consumer attitudes and innovativeness), but not influenced by an external factor (social pressure). Thus, it found that sustainable consumption behavior is voluntary. The community played an important role for individuals who affiliated with the community because individuals were more receptive to social pressure directed at sustainable consumption behavior. Individuals who were not affiliated with the community tend not to easily accept social pressure. The contribution of this research is to integrate social identity theory and social pressure theory to predict voluntary or involuntary behavior.
The lecturer at the Faculty of Economics and Business, Muhammadiyah University of Surakarta, officially holds the 5083rd doctoral degree who passed the exam at Gadjah Mada University, and the 304th who passed the exam at FEB UGM. Mr. B.M. Purwanto MBA., Ph.D. as the promoter congratulated Dr. Rini and advised her to always be productive in contributing to the scientific world, both in terms of teaching as a lecturer, and in writing scientific papers. The virtual Open Exam Session closes with congratulations from all participants to the Ph.D. candidate.
