Yogyakarta, December 16th, 2022
The Master of Science and Doctoral Program (MD) FEB UGM has successfully held a scientific discussion event, namely MD REFO # 8 on December 16th, 2022, with a hybrid system and took place in the BRI Auditorium Room Lt. 3 MD FEB UGM building and via Zoom meeting for online. The eighth MD REFO (Research Forum) presented Mr. Felix Septianto, Ph.D., Australian Research Council DECRA Fellow at The University of Queensland, Senior Lecturer at The University of Queensland. The moderator for this event was Mrs. Widya Paramitha, Ph.D., Marketing Lecturer at FEB UGM. This time, the research forum raised a current topic, namely “Developing Authentic Influencers from the Inauthentic: The Rise of Artificial Intelligence Influencers,” which is research from Mr. Felix. MD REFO #8 aims to add theoretical and methodological insights and support scientific contributions, especially in modern marketing. The participants consisted of various parties, including students, academics, practitioners, and the public, who were present to listen to the speaker’s presentation with research, which is very interesting and relevant to digital marketing, namely the role of influencers.